Social Media For Business
How you choose to use social media for business can have a tremendous impact on your life and your earnings. No matter how you consume your social media (or what you think about it), the fact is it’s here to stay.
I think of social media for business in terms of “contributing” or “creating”. But my definition of these terms is slightly different than what you’d find in the dictionary.
Creating Or Contributing?
In short, you can create new material, in the form of posts, articles, even commentaries and share them on social media. Or, you can simply contribute to someone else’s creativity (and business and income, in many cases) by not creating your own.
In short, creators make money, contributors give it away.
This isn’t only an entrepreneurial conversation, either. There are millions of men and women with YouTube channels, Instagram accounts, and Facebook pages that have created ways to make money from those social media forums. And they still go to work every day for someone else.
You might think I forgot about LinkedIn, but I didn’t. In fact, for business people – even the most junior employee – LinkedIn gives you the chance to be a creator, too. LinkedIn is a business social media platform where you can share your experiences and goals and it’s a platform where you can showcase your own unique skills and abilities. Your unique brand.
Again, creating a market for you and the brand (yes, you ARE a brand) you have created for yourself.
Creating Your Brand
Let me give you an example: a nodding acquaintance of mine is a staff writer for a well-known business magazine. He has incredible discipline when it comes to posting material on social media. And even though he isn’t “monetized,” on any of his channels, he is able to supplement his income considerably due to word of mouth.
He’s been asked to ghostwrite books, blogs, and email campaigns all over the world. And it’s primarily because people are exposed to his skills through shared posts and materials he’s created.
There’s not a single reason you can’t do the same. And in today’s world, with so much focus on “gigs” and “side hustles,” a person with reasonable skills in anything can turn those into income streams.
A Creator In The Digital Realm
At the same time, your ability to be seen as a creator in the digital realm also gives you a far higher profile for the next steps in your own career path. Time after time, we’ve all seen where the higher-profile individual gets the job. Whether because they are actually better or because their persistence is paying off.
Lastly, there’s an intangible at play here, too. How many people do we know get sucked into Facebook and lose hours every day?
Those are hours they aren’t spending with their family, working, or creating something of value.
We got yelled at when we were little for watching television, and now? We carry around an infinitely more destructive habit in our pockets every day.
So today, shrug off being content being a contributor and become a creator!
P.S. Guess what? When you become a “creator” you might find yourself with a tax problem from all the extra income. So, reach out to me and the team to make sure you keep this sorted!
