What’s your business purpose? This month, I’ve been sharing some ideas about entrepreneurship that I see so many people losing sight of. So far, we’ve talked about the original dream we all started with that might have been forgotten about in all the noise out there. Then, we discussed the vision you had for your company when you opened your doors (physical or virtual).
Business Purpose
What about the point of your company? The actual purpose of your business? An entrepreneur doesn’t open a real estate company, or a chiropractic office because they want to make money. They do it because they love it and because the work they are doing has a purpose. It is serving their clients, their patients, their customers.
Can you still remember your business purpose? Or was it lost in all the noise of 2020 and pandemics, virtual schools, fires, and social unrest?
Think about that for a second…
No, I mean really think.
What & Who Are You In Business To Serve?
Who – and what – are you in business to serve and why? What does Susie or Rick or Frank come away with when they do business with you? It’s NOT just about a great product at a great price. It’s also about a feeling your business gives them.
A result of doing business with you.
The point, or the reason they pass countless other businesses just like yours to be able to do business with you.
Do you remember the purpose of the company you created? The “after” you sell to your customers?
Reconnecting With The Whole Point Of Opening Your Doors
Because when you get clear on that – or remember it – then you can reconnect with the whole point of opening the doors in the first place! When it comes to this, it’s not about you. It’s about what you can do for your ideal clients. When they leave your office, you’ve given them something. And that feeling is directly connected with the entire purpose of your business.
More importantly, a business that doesn’t remember (or honor) its purpose can never be as successful as a company that is perfectly clear on theirs.
If you’re sitting here, nodding your head and maybe – just maybe – thinking you might’ve strayed off the reservation a bit. Then I want you to really reconnect with the “why” of your company. The smiles your clients have when you and your team do exactly what they said they would do. The referrals you get because your customers are excited about the experiences they have with your business.
Maybe 2020 has dulled this. Today, this week, I want you to reconnect with that idea, that point, that business purpose you started out with.
It’s going to make a huge difference!
P.S. If 2020 has been a struggle – especially if you now realize you might have lost the core purpose you opened your company in the first place, DON’T worry! The team and I have some great strategies we can share to make sure your taxes don’t pinch you in the wrong spot. Just schedule a call so we can make sure you aren’t going to be overpaying!
